As soon as shoppers put their first game markers on the board, they will be less likely to abandon the game. This is the idea of the Ikea effect: a cognitive bias in which consumers place a disproportionately high value on products they partially created. So, I’m itching to go grocery shopping again.Īlso, asking users to physically put the markers on a Monopoly board creates an emotional connection between the shopper and the promotion. For example, I currently have several real estate locations with two or three game markers and I’m itching to get my hands on the last one. The idea of the game markers are to keep shoppers coming back. However, prizes with a value larger than $5,000 require five or eight game markers. In general, four unique game markers are needed for a prize. When a shopper collects all of the game markers in a real estate location on the game board, they can claim the prize. These game markers are equipped with glue strips similar to those on envelopes. ![]() Each card comes with four game markers that can be applied towards winning a prize. This card is actually a pamphlet with several aspects to it. When a shopper visits one of the participating stores, including Safeway, they earn a monopoly card, in a sense. ![]() The name of the game is increased shopper involvement for increased shopper loyalty. While price may be the strongest motivator during a recession, during times of economic prosperity, customers are looking for experience. With the economy finally headed in the right direction, Safeway is trying to find a way to compete without cutting prices. ![]() The grocery store chain has teamed up with Monopoly and other brands to increase customer involvement. Safeway has come up with a marketing triple threat. Spotify builds loyalty with year-in-review.Facebook integrates acquisitions causing push back.The Personalization of Streaming Services.How does Instagram track your Google Searches?.
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